In an increasingly competitive and international logistics environment, a strong digital presence is no longer optional—it is a strategic asset. Through targeted and eligible web marketing activities under PR FESR Liguria 2021–2027 | Action 1.2.3, Project co-financed by the European Union – European Regional Development Fund, SHIPPERSDOC successfully strengthened its online positioning and international visibility.
The project implemented a structured and performance-oriented digital strategy, developed with the strategic support of TWOW, combining technical, content-driven, and analytical interventions.
The initiative included a set of coordinated actions designed to improve both visibility and the quality of digital traffic:
These activities were not isolated interventions but part of a coherent and scalable digital growth framework.
The strategy led to a significant increase in online impressions and visibility, particularly in key markets:
France stands out as one of the most impactful outcomes. Today, SHIPPERSDOC is a recognized reference point for logistics companies operating with African markets, particularly for issuing BESC | ECTN documentation, a highly specialized and regulated service.
One of the most important aspects of this initiative is its long-term effectiveness. Even after the project’s formal completion, the implemented strategy has continued to generate results, contributing to the consolidation of SHIPPERSDOC’s digital presence in additional markets, including Northern Europe.
This demonstrates that well-structured web marketing and link building activities are not short-term tactics but strategic investments capable of supporting growth, international positioning, and brand authority over time.
This project clearly shows how web marketing, when aligned with business objectives and supported by the right expertise, can become a concrete driver of digital development, international visibility, and competitive advantage.
For SHIPPERSDOC, digital visibility is directly linked to operational trust, regulatory expertise, and the ability to support logistics operators worldwide.
